Sneller klanten door heldere toegevoegde waarde

overtuigingsstrategie, (SaaS) marketing, UX en visual design

okt. 13 2009

Today I recieved a newsletter of our Ecademy-member Bob Nicoll with the title "Do you have paradigm paralysis?"

I like to share the article because the text is worth to be spread!
And I agree, fucus is the key to improve clarity of your articulation. That's where the shift starts!
When I speak people who wants a design for anything, my first question is: "what do you want to achieve on the long-term?". It's clear for me: without focus, communication is just "a shot in the sky".

Please read it!

Thank you to Allen N. from Phoenix for this week's Ice Chip inspiration. He accessed Wikipedia while looking for a definition of: Paradigm; and found this:

Paradigm Paralysis

Geschreven door: Sibren van der Burgt

Sibren van der Burgt

De beste opties om klanten sneller van je toegevoegde waarde te overtuigen:

Sibren Strategy & Design is een Full Service marketing & design buro voor Business to Business bedrijven in Finance, Technologie en de maakindustrie

© Sibren Strategy & Design - 2006 - - tel: +31 (0)23 540 61 80 - algemene voorwaarden - disclaimer